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Shein Returns to India: Requires Compliance with Licensing Rules

According to individuals familiar with the matter, Shein, the popular online fast-fashion retailer founded in China, has successfully obtained approvals to re-enter the Indian market. However, this comeback was not without its conditions. Shein was required to enter into a rigorous licensing agreement with Reliance Industries Ltd., the conglomerate led by renowned Indian businessman Mukesh Ambani.

The decision to impose such stringent terms on Shein’s re-entry highlights the importance of regulatory compliance and market dynamics in the Indian retail sector. Reliance Industries, a dominant player in India’s retail landscape, has been known for its strategic partnerships and focus on strengthening its market position. By requiring Shein to enter into a licensing agreement, Reliance Industries likely aims to ensure adherence to regulatory requirements while also leveraging the popularity and reach of the fast-fashion brand.

This development signifies the significance of local collaborations and regulatory compliance in a competitive market like India. By partnering with Reliance Industries, Shein is expected to benefit from the conglomerate’s expertise, resources, and established presence in the Indian retail space. Moreover, the stringent licensing deal ensures that Shein aligns with local regulations. Safeguards consumer interests, and operates on a level playing field with other players in the market. As the Indian retail industry continues to evolve, such alliances and agreements will likely shape the strategies and operations of both domestic and international retail brands.



According to the people, who asked to remain anonymous because the agreements are private. The agreement, which comes three years after Shein was kicked out of India. It will require the retail arm of Reliance to fully own the domestic business. Shein, which has its headquarters in Singapore, will provide production support and training to more than 25,000 small and mid-sized local suppliers. So they can produce Shein-branded products globally.

According to the sources, Shein might take a cut of sales and capitalize on growing consumer demand in the nation with the largest population.

If its manufacturers can meet one-fourth of Shein’s worldwide demand, it would also enable Shein to raise the proportion of made-in-India. Products sold on its platform, potentially add Rs 50,000 crore ($6.1 billion) of exports from the South Asian country.

Shein and Reliance spokespeople and representatives declined to comment.

Banned Apps

Shein was one of a number of Chinese apps that India blocked in 2020. As a result of fatal military skirmishes along the two nations’ disputed Himalayan frontier. They have now made an effort to remove themselves from their native nation. They did it by moving its headquarters to Singapore in 2021. Shein does not sell any of its clothing in China.

In accordance with stringent guidelines from the Indian government on data security issues. All data created by the app and from its activities in India will be stored in India. It can be inaccessible to the online retailer, the people added.

Shein will get a license fee from the Indian entity. The payments will only come from any profits the entity produces. Since there is no stock involved.

The precise demands demonstrate how New Delhi is determined to maintain its distance from Shein. While attempting to use its know-how to strengthen India’s own industrial capabilities. In response to growing global concerns about supply chains that are too heavily dependent on China. Prime Minister Narendra Modi is determined to make South Asia into an alternative manufacturing hub. By the end of the decade, India plans to more than treble its current yearly exports to $2 trillion.



Shein is continuing its ongoing effort to diversify its own production sources by expanding its presence in India. The business has also taken steps to support domestic production in nations ranging from Turkey to Brazil.


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