World Mental Health Day: Rare Beauty Donates 100% Product Sales to Rare Impact Fund

World Mental Health Day is an annual event that promotes worldwide mental health education, awareness, and advocacy. SEPHORA and Rare Beauty have partnered to create the Make a Rare Impact campaign. On October 10, SEPHORA will contribute 100%* of Rare Beauty product sales to the Rare Impact Fund for the World Mental Health Day. The Rare Impact Fund, established in 2020 by Selena Gomez, the founder and creator of Rare Beauty, aims to lessen the stigma attached to mental health and increase young people’s access to mental health services and education worldwide.

Selena Gomez, the founder and creator of Rare Beauty and the Rare Impact Fund, said, “I created the Rare Impact Fund with the goal of increasing access to mental health services and education for young people, which is something I wish I had when I was younger.” This work would not be possible without the help of partners like SEPHORA, who not only believe in this purpose but also provide essential cash to expand mental health services to young people throughout the world. The mental health crisis is one of the most important crises confronting young people today. I feel privileged that Rare Beauty and SEPHORA are collaborating to sell Rare Beauty products at SEPHORA on World Mental Health Day in order to earn money for the Rare Impact Fund.

Rare Impact Fund for World Mental Health Day

World Mental Health Day: Rare Beauty Donates 100% Product Sales to Rare Impact Fund

In twenty-eight markets where SEPHORA operates, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Italy, Malaysia, Mexico, New Zealand, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Kingdom, and the United States, donations* will be made by utilizing SEPHORA’s global reach.

“SEPHORA played a crucial role in launching Rare Beauty in 2020 and has been a true partner in every aspect of the business since,” said Scott Friedman, Chief Executive Officer of Rare Beauty. “They have shown a tremendous amount of support for Selena’s goal of destigmatizing mental health while also working to alter the dialogue in the beauty business and move it towards inclusion and positivity. We anticipate a fruitful collaborative fundraising effort with SEPHORA this year in observance of Globe Mental Health Day to support the work of the Rare Impact Fund, which supports mental health organizations throughout the globe that are centered on children and underprivileged areas.”

Through a series of social media posts produced in collaboration with Rare Beauty in the days preceding World Mental Health Day, SEPHORA will encourage its international beauty community to participate in an honest discussion on mental health. In order to de-stigmatize discussions about mental health and celebrate what makes each of us unique, Rare Beauty and SEPHORA have joined forces.

Regarding the Rare Impact Fund

Selena Gomez at the Rare Impact Fund

Selena Gomez established the Rare Impact Fund as part of her dedication to solving mental health issues. The Rare Impact Fund receives 1% of every sale of Rare Beauty. Additionally, Rare Beauty generates money through charitable foundations, donors, business partners, and the Rare Beauty community. The Rare Impact Fund provides funding to organizations that increase young people’s access to mental health care all around the world. The Hopewell Fund, a 501(c)(3) public charity, is the fiscal sponsor of the Rare Impact Fund. Visit to find out more about the Rare Impact Fund.

Regarding Rare Beauty by Selena Gomez

Selena Gomez, the founder and designer, thinks each person is rare and special. However, too many individuals nowadays feel constrained by irrational and unattainable standards of beauty. Rare Beauty is all about embracing your uniqueness and all that makes you special. With this makeup, you may feel beautiful without having to cover up your individuality. Makeup helps us form constructive dialogues about mental health, self-acceptance, and attractiveness. Not only do we want everyone to feel good about themselves, but we also want to support them in developing more genuine connections with one another and a sense of community. Both SEPHORA and carry Rare Beauty.

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