Even before it opens in theatres, Shah Rukh Khan’s next movie King is already making a lot of money. According to reports, the Siddharth Anand film has reportedly made 665 rupees from its pre-release deals. The pre-bookings made the movie one of the greatest pre-release financial tales in modern Hindi cinema. Prior to its December release, the movie has secured profitable agreements for its local and international distribution, streaming, satellite, and music rights.
When Shah Rukh reviews the movie’s opening song on November 2nd, in honour of Kings birthday, the excitement surrounding him increased even more. Almost 7 weeks before the movie opens in theatres on 24th December 2026, the marketing campaign has started. Additionally, it will be the actor’s first big screen appearance in over 3 years. However if the numbers are accurate, King made Rs 665 crore worldwide prior to its debut.
Pre-release revenue of King
Following their successful 2023 film Pathaan, Shahrukh and director United on king. The expectation for the movie is of course extremely high as a result the movie has obtained digital and music rights in addition to significant distribution agreements. The movie’s International rights were reportedly acquired by Phars Films for a record minimum guarantee of Rs 175 crore. No Indian movie has ever made more than 100 crore. Pen Marudhar purchased the movie’s Indian distribution rights for Rs 50 crore. For any Hindi film this is among the highest.
Furthermore, Netflix purchased the movie’s streaming rights for rupees 150 crores. The satellite and audio rights were acquired for 25 crore and 65 crore respectively. The streaming rights amount may increase or decrease based on King’s box office performance. The Netflix deal includes a theatrical performance rider.
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