On July 5 of this year, Meta released Threads, a messaging app. When Threads first launched, it was quite popular, and nearly every Instagram user was eager to test out the newest app in town. When Threads first came out, Twitter was also slammed for limiting the number of tweets per minute and for not allowing users without Twitter accounts to access messages. Perhaps as a result, when Threads was introduced, millions of people downloaded the app believing it to be the next Twitter because it was seen as a Twitter alternative.
But a month after it was introduced, the situation is very different. The social networking platform Threads, which had an astounding 100 million sign-ups within 5 days of its inception, is currently having trouble keeping subscribers, and according to the most recent figures, almost 79% of users have already quit using the platform.
Users abandoning threads
Reports that Threads had lost more than half of its subscribers arose a few days ago. The same information was made public by Mark Zuckerberg, CEO of Meta, during an internal town hall. He said that while retention on the Threads app was “better than the executives had expected, it was not perfect.” The audio of the internal call that Reuters had accessed was presented as the source.
And now, according to a report in the Indian Express that was originally ascribed to Similarweb. The platform’s traffic has fallen by 79% since its introduction. The report also states that on July 7, there were up to 49.3 million daily active users of the Threads app. But as of right present, there are just 10.3 million daily active users. Furthermore, users spend 3 minutes every day on average on the app. This time frame was formerly an astounding 21 minutes.
Measures taken by Meta to keep users
The Threads team is working diligently to retain users despite the drop in traffic. According to reports, Meta is preparing various actions to increase platform user retention.
According to a previous Reuters article, Meta intends to include a mention button so that users can easily reference another user’s account in a Threads post. The business will also release a web version of the app in addition to this. At the moment, only your phone may access Threads through its app. The web version is still not available. However, if they have the exact URL, users can still access a post over the web.
People will be able to log in to Threads over the web once the online version is launched. Just like they can with Twitter. The fact that PC users won’t need to pick up their phones to utilize the software means that this could be advantageous for Meta. However, until Meta makes an official announcement. There is no way to know for sure whether or not the web version will be released.