According to Business Standard, “The Big Billion Days” (TBBD) 2023, Flipkart’s premier festive sales event, saw over 1.4 billion consumer visits. Early access for VIP and Plus clients began on October 7, and the event ran from October 8 through October 15. According to Kalyan Krishnamurthy, CEO of the Flipkart Group, “Received a great response from both customers and extensive network of sellers across the country.” He expressed his joy at the overwhelming response from both customers and vendors.
The festival this year specifically in the areas of smartphones, laptops, tablets, and home appliances demonstrated a notable premiumization trend in India. The top selections were cellphones, audio equipment, televisions, and grooming items. Shoppers buying medications on Flipkart increased by 2.5X, while multivitamins and Ayush products became popular picks.
The number of Flipkart Plus subscribers increased by 60% from TBBD 2022. Within the first four days of the festival, Flipkart’s Kirana partners delivered more than 4 million parcels. With a 2x rise in crorepati sellers compared to TBBD 2022, seller success hit new heights.
According to Flipkart officials who spoke to Business Standard, deliveries during TBBD 2023 were expanded to remote places, including Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat), and Longewala (Rajasthan). With the help of the “Samarth” program’s “Indian Roots Store Front,” artists may now display over 350,000 items in the home, furniture, and leisure categories. The number of Samarth vendors increased by six times before the festival.
With incentives on fast savings and cashbacks, the Flipkart Axis Bank Credit Card saw an 8X rise in overall spending and a 4X increase in orders when compared to the pre-festival period. When compared to the pre-festive time, Flipkart Pay Later saw a 4X boost while EMI spending increased by 7X, according to Business Standard.
Flipkart Chief People Officer Resigns After The Big Billion Days 2023
Krishna Raghavan, the chief people officer of Flipkart, has left the e-commerce company after more than ten years. After a “long tenure” with the company, Raghavan has opted to go, a senior official at the company has revealed. A different corporate executive informed Mint that a decision about the HR head’s replacement will be made soon.
Prior to becoming chief people officer in 2020, Raghavan served as senior vice president of engineering, fulfilment, and services at Flipkart. Before joining Cleartrip as its chief technology officer, the Dension University alumni worked for the e-commerce company from 2012 to 2016. In 2017, Raghavan returned to Flipkart following a 10-month absence. His departure occurs as Flipkart and Amazon’s annual holiday sales are underway.